Kerry Lawing

Chief Executive Officer

As CEO of Prevail Innovative Wealth Strategies, Kerry brings his 30+ years of expertise in running a financial services company and his vision to help develop and implement new strategies to an age-old industry. Every client has a unique situation and Kerry believes in developing a tax-diversification strategy tailored to meet their unique financial goals.  

In 1985, Kerry opened the doors to what came to be known as Lawing Financial – focusing on the power of the team approach. Kerry and his team grew the firm from eight team members to close to 140 with 10 locations in the Midwest before he sold the firm in 2017 to long-time minority shareholders after 30 years of leadership. He then turned his focus to his passion of the wealth protection side of the business which spun off to become Prevail Innovative Wealth Strategies. Under Kerry’s leadership, the firm was awarded the top agency performance M R Dodson Senior Builder award 12 times which honors excellence in recruiting, retention, persistency and production. 

Kerry holds a Business degree from Central Missouri State University.

Image of Kerry L. Lawing, CEO