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Jesse Hernandez

IAR® - Investment Advisor Representative

Unconventional times deserve unconventional strategies.

  • Transfer assets into a tax free environment
  • Leverage existing assets to a greater return
  • Use market volatility as an advantage with actively managed portfolios
  • Diversify with alternative assets by incorporating private real estate


At Prevail, we do things differently. We don’t simply manage your wealth. We help you create it.

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Background

After 30 years of almost weekly travel, Jesse Hernandez retired from his wholesaler role at Voya and chose to continue serving retirement plans—as a fiduciary consultant. He brings deep industry expertise and a hands-on understanding of what drives better outcomes for sponsors and participants. Too often, plans lack the support and insight needed to stay on track. Jesse helps employers benchmark performance, raise service standards, and deliver measurable outcomes. His focus includes plan design, fiduciary oversight, participant education, and financial wellness—while providing white-glove service. Jesse’s DNA is rooted in service.

He’s a strong advocate for plans that work— and the people they serve. He takes pride in simplifying the complex. His collaborative, personal approach builds relationships that go beyond the typical vendor-client experience.

Jesse was drawn to Prevail by its team-based philosophy, expertise, and commitment to customized, high-touch strategies. At Prevail, clients don’t get one-size-fits-all solutions—they receive proactive guidance and a partner focused on long-term results.

Outside of work, Jesse is a lifelong coach and mentor to youth and adults in wrestling, football, Judo, and Jiu-Jitsu. He and his wife Rachelle have been married 30 years and love spending time with their grown children—Angelea, an entrepreneur, and Paul, a collegiate wrestler at UCM. Their greatest joy is preparing their Sunday “family table,” where meals are crafted together and shared with friends and family.

Jesse believes a well-designed retirement plan can make a profound difference in people’s lives. With the Prevail 401(k) team by your side, you’re not just getting a plan advisor—you’re gaining a long-term commitment to your company’s success and your employees’ financial well-being.

Experience
• Regional Vice President, Retirement Plans – Voya (MO, KS, OK, AR) (20 Years)
• Retirement Education, Mid- to Institutional Market – American Century Investments (10 Years)
• Investment Advisor and Retirement Plan Consultant – Marshall & Ilsley Trust Services

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We don’t just manage your wealth; we help you create it!

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