Life Insurance

Are you properly covered?

A sound life insurance protection strategy addresses your coverage needs today, over your working life and even during retirement. This may involve “layering” coverage — purchasing term life insurance with varying coverage periods and a certain amount of permanent life insurance too. All or a portion of the term coverage can be converted to permanent over time, to meet your long-term protection needs. The idea is purchasing policies that, in combination, will provide an appropriate amount of life insurance protection during various stages of your life.


Whole Life Insurance as a Financial Asset


Group life insurance plans may not be adequate


Retirement Supplement

Playlist

4 Videos

Our Mission is to Help More People Understand the Value of Life Insurance

102 million

The number of American adults that need life insurance —or need to increase what they already have.
Over 102 million American adults are either uninsured or underinsured when it comes to life insurance—a gap that leaves families and futures financially vulnerable. For many, the need isn’t just about having a policy, but about having the right amount of coverage to protect loved ones and long-term goals.

72%

The number of people that overestimate the cost of a life insurance policy.
A surprising 72% of people overestimate the cost of life insurance, often assuming it’s far less affordable than it really is. This misconception keeps many from securing coverage that could protect their families and financial future. In reality, life insurance is often more accessible and cost-effective than most people think.

*Source: 2024 Insurance Barometer Study, Life Happens and LIMRA

FACTS

Life insurance serves as an asset that provides a safety net against financial emergencies and unexpected life-changing events.

Working Adults

 A majority of working adults (55%) say they have life insurance coverage through their employer.

Men and Women

Men continue to be more likely than women to report owning life insurance: 54% versus 48%.

Gen Z and Hispanic

Gen Z and Hispanic adults are the least likely to say they own life insurance.

40% of American adults

40% of American adults believe they need more life insurance, representing close to 100 million adults.

Insufficient coverage

Insufficient coverage has grave consequences for countless families.

Nearly half (47%) say they would have trouble paying living expenses within six months of their primary wage earner’s death.

40% of adults say their loved ones would be barely or not at all financially secure should the primary wage earner die unexpectedly.

MYTHS

Many people mistakenly believe life insurance is too costly and only necessary for the young and healthy or fully covered by employer plans.

Life insurance is too expensive
Many people overestimate the cost of life insurance, according to Bankrate. Affordable policies are available, especially if you purchase coverage when you are young and healthy.
I don't need Life Insurance
Life insurance is for anyone who wants to protect their loved ones from financial hardship after they pass away. A death benefit can cover personal debts, final expenses, and provide immediate financial support for those you care about.
I can't get life insurance if I have a pre-existing condition
Many life insurance companies offer policies designed for people with various health conditions. Your premiums might be higher, but coverage is often still possible.
I'm too old to buy life insurance
You can still get a life insurance policy at any age. While older applicants may pay more, affordable coverage options exist for seniors.
Life insurance is a waste of money if I don't die
Some types of life insurance, such as whole life policies, can accumulate cash value over time, which can be accessed by the policyholder. Even if you don’t die, life insurance provides an immediate financial safety net for your beneficiaries.

Facts & Misconceptions

Is Life Insurance a Good Investment?

For those working on creating wealth and gathering significant assets and investment holdings, one question often posed in the face of advancing years is “is life insurance a good investment?” This is a common question asked by those who may be leaving behind families, potential debt, or even business interests. In some cases, life insurance may be a solid way to help protect your family and business from your final expenses and remaining debt. Let’s take a closer look at when it may be a good idea, and when you should avoid it. 

Depending on what type of policy you’re looking at, you might still be on the fence about whether life insurance is a good investment at this point in your life. In the face of advancing years, an important question is whether life insurance can be a good investment for those who are trying to build up their assets and investment holdings. If you still find yourself asking “is life insurance a good investment”, reach out to our team at Prevail, and talk it over with some of the best wealth management advisors in the midwest.

The Prevailing Difference: Videos

Misconceptions of the LIRP – Interview with David McKnight
New York Times, best-selling author, David McKnight summarizing why life insurance is critical to the LIRP.

Legacy Planning for Retirees

Bruce Gordon discusses strategies to help protect your financial future, diversify your assets by tax class, and be proud of the legacy you leave!

What Does “Fully Paid Up” Mean on a Permanent Life Insurance Policy?
Heather Heackadon explains the meaning of “fully paid up” on a Permanent Life Insurance Policy.

Frequently Asked Questions

How does Prevail determine whether life insurance belongs in a plan?

Life insurance is evaluated based on goals, timelines, cash flow, and existing planning gaps.

What planning goals does Prevail use life insurance to address?

Protection, liquidity, tax coordination, and legacy planning when appropriate.

How does Prevail evaluate existing life insurance policies?

Policies are reviewed for structure, performance, costs, and alignment with objectives.

How does Prevail decide which type of policy is appropriate?

Policy selection is based on purpose, funding capacity, and long-term planning goals.

How does funding strategy affect long-term policy performance?

Funding levels and consistency directly impact sustainability and outcomes.

How does Prevail coordinate life insurance with tax planning?

Life insurance is integrated to complement—not conflict with—tax strategies.

What role does life insurance play in legacy planning?

It can provide liquidity and structure for efficient wealth transfer.

How does Prevail help clients avoid policy underperformance?

Through proper design, ongoing reviews, and funding discipline.

How often should life insurance strategies be reviewed?

Regularly, and after major financial or life changes.

How does Prevail manage changes in health or insurability?

Planning considers current and future insurability constraints.

What expectations does Prevail set around policy liquidity?

Liquidity varies by structure and must be planned carefully.

How does Prevail integrate life insurance with investment strategies?

Life insurance fills specific planning roles rather than competing with investments.

What are common warning signs a policy needs review?

Funding stress, performance drift, or changes in objectives.

How does Prevail work with insurance carriers?

Prevail evaluates carriers based on financial strength and policy suitability.

When does Prevail advise against using life insurance strategically?

When timelines are short, cash flow is constrained, or goals are unclear.

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